Polyurethane Pleasure.. Nooka Spring Collection

Fell in love with this brand recently. I can see tremendous response moving forward with their spring collection. Nixon and G Star among a host of other companies are putting their own spin on these cool but highly durable watches... (pretty fancy eye wear too) The use of polyurethane was interesting to say the least..double your pleasure with the elasticity of rubber combined with the durability of a metal at a fraction of the cost to manufacture.


Image credit Nooka.com